At 360 Racing we understand that maximising sponsors’ return on investment is paramount. Podium finishes and race wins are key, supplemented with continual brand exposure.
360 Racing ensure that partners are provided with a year-long programme of involvement. Underpinning this programme is the race calendar itself. Sponsors and their guests are invited to join the team on race weekends at superb venues such as Silverstone & Spa. Experiencing the action first hand builds an emotional bond with the team - the highs, the lows, the pain, the euphoria - real brand experience!
At the outset of each season, the cars’ livery is designed to maximise brand exposure and project a high-impact, aesthetically pleasing image to the TV cameras, press and spectators. Additional branding opportunities, such as driver race suits, etc., are coordinated with this livery, having a synergistic effect on brand reinforcement.
Throughout the season, 360 Racing provides its sponsors with a complete communications package, consisting of regular text & telephone updates, race reports, updated TV schedules and championship bulletins. Sponsors can build this communication into their own customer acquisition and retention programmes.
360 Racing’s principal sponsor is currently Trac Group, and this is reflected in the livery and branding of the team’s SR8. Sponsors MJM Industrial, Delta Corporate Risk and N2O Automotive are now entering their third successive season with 360 Racing, a partnership that is clearly working for all concerned.