Literally ‘win-win’

360 Racing sets out to deliver outstanding ROI for its sponsors.

A combination of excellent championship TV coverage, re-shown many times, and consistent podium finishes, ensures that the sponsors’ brands receive superb exposure. Add to this a near-constant presence in print and across the web and it is not difficult to see why 360 Racing has retained its same sponsors for the past four seasons.

360 Racing understands brand reinforcement and achieves this through an integrated approach to all branding opportunities. Aesthetically pleasing car livery, camera-attracting Grid Girls in branded catsuits, coordinated branding on the race transporter, garage boards and driver race suits all add to the effect.

Perhaps even more powerful is the sense of involvement that sponsorship creates. Sponsors and their guests (e.g. clients) are invited to join the team on race weekends at superb venues such as Silverstone and Spa. Experiencing the action first hand builds an emotional bond with the team - the highs, the lows, the pain, the euphoria - real brand experience!

Get in touch to discuss how sponsoring the team might benefit your organisation.