Extensive media coverage

As the headline event in Dunlop’s ‘Great & British’ Motorsport Festivals, the British Radical Cup receives extensive media coverage.

During 2009, each round is televised on Sky Sports, which is beamed into 10 million UK homes. In addition, Motors TV, avidly watched by 15 million motorsport fans around Europe, televises the same programme.

The first showing usually takes place around 10 days after the event, with repeated showings, at various times of the day. See the ‘TV Schedule’ page of this website to view the most up to date programme times.

In addition to TV coverage, the series receives extensive coverage across the mainstream motorsport press. Every race is reported in Autosport, which has a weekly circulation of c50,000, and MSN, with a weekly circulation of c40,000.

In the words of James Bailey, Head of Marketing for Dunlop, “These programmes will provide thrilling action for viewers...and competitors can offer outstanding coverage for their sponsors.”